Mel Kenneday

As CMO at Entain, Mel joined the business with 20+ years of marketing, strategic and commercial expertise.

Having held several C-suite and executive leadership positions, Mel’s global brand marketing proficiency includes entertainment, lifestyle and licensed mega-brands. Working with companies including The Walt Disney Company, Hasbro Inc. and Lorna Jane, Mel has worked in ANZ, Europe, Asia and USA to lead multi-billion dollar portfolios to profitable growth.

Experienced in brand strategy, product execution and managing brand reputation in a B2B and B2C capacity, Mel has received professional recognition for her thought leadership and expertise in developing high-performing teams.