At Entain, it's your game. We're committed to our customers, to the communities we support and to delivering unparalleled gaming tech experiences.
We’re on a mission to deliver an incredible customer experience, no matter where you interact with us. Entain Australia and New Zealand is home to a family of well-known brands.
Our Journey Here
The New Zealand betting landscape started with the TAB brand and the first off-course totalisator service in the world in 1951. The Totalisator Agency Board (TAB) was born and as the world moved and changed, so too did the TAB. Sports betting, websites, apps, products, services and features were all introduced and improved for New Zealand punters, and the brand has been a household name throughout.
On June 1 2023, a strategic partnership was established and the TAB brand became part of the powerhouse of offerings from Entain Australia and New Zealand. Thanks to the innovations Entain boasts, New Zealand customers will benefit from the world-class expertise they’ve come to expect from Entain. The partnership also provides more investment into sports and racing in New Zealand and significant financial contributions to the sports and racing communities through Kiwis betting on their favourite events.
The business now known as Entain in Australia began from humble beginnings, with group CEO Dean Shannon first launching bookmaker.com.au in 2012.
Entain, or Ladbrokes as it was then, entered the Australian market in 2013 through its acquisition of Bookmaker.com.au. It then launched ladbrokes.com.au before furthering its growth trajectory through the acquisition of Betstar in 2014.
Later, the company, then known as GVC Group, successfully acquired Neds in November 2018.
Entain continues to operate a multi-brand approach in Australia where it is one of the fastest growing online wagering companies.
Entain’s investment in proprietary technology has created a strong competitive advantage and earnt it a reputation as the leading innovator in the category, boasting first-to-market with products such as Odds Boost and Same Race Multi across all three racing codes.
We are one of the world’s largest sports betting, gaming and interactive entertainment groups. Operating in regulated and regulating online and retail markets.
Our Leadership Team
Dean Shannon
Chief Executive Officer
Adam Bennett
General Counsel
Cameron Rodger
Managing Director - New Zealand
Chris Ward
Chief Revenue Officer
Christopher Haigh
Chief Media Officer
Drew Wareham
Chief Technology Officer
Jessica Sharpe
Chief People Officer
Lachlan Fitt
Deputy CEO and CFO
Kim Lindsay
Chief Compliance and Regulatory Officer
Liz Hiteshue
Chief Operating and Transformation Officer
Mel Kenneday
Chief Marketing Officer
We’re committed to providing the best player safety in Australia and New Zealand, and globally.
Discover more about safer gambling