Chris Ward
Managing Director Australia
Since 2019, Chris has been leading the digital transformation, strategy adoption, and execution across the organisation, most recently as Chief Revenue Officer, before becoming Managing Director Australia in July 2026.
Chris is accountable for overseeing the Digital Media, Performance, Generosity, Personalisation, CRM, Martech, and Affiliate teams for Ladbrokes and Neds in the Australian market.
Before joining Entain, Chris was a member of the team that launched Neds.com.au, which is now a part of Entain. He has also held various roles at Ladbrokes and Tatts (now Tabcorp) since 2013.
Early in his career, Chris worked in market research and later transitioned to work for some of Australia's pioneering digital marketing agencies. During this time, he worked with top brands in competitive industries such as Flight Centre, Wotif, iSelect, AFL, PayPal, Groupon, Atlassian, and Fuji Xerox.
