Entain Australia and New Zealand’s 2026 strategy is Back to Core, Then Accelerate.
It’s about strengthening what we do best across Australia and New Zealand - building on our core wagering capabilities, embedding a compliance culture, and creating the platform to accelerate sustainable growth.
Our strategy is anchored in three clear pillars, and is underpinned by our Win, but not at all costs culture. Learn more in this video from Chief Compliance & Risk Officer, Kim Lindsay.
1. Win Through Innovation
We will lead with product and technology – owning our tech stack, embracing AI, and delivering smarter, safer, more engaging customer experiences. Innovation for us isn’t hype; it’s how we improve performance, enhance safer gambling capability, and win the key moments responsibly. Chief Technology Officer Drew Wareham explains more about this pillar of the strategy in this short video.
2. Maximise New Zealand
New Zealand represents a unique opportunity, and we are invested for the long-term. We have a 25-year partnership with TAB NZ and 400 local staff in offices across six NZ cities – we are growing responsibly, providing more funding to racing and sport, and delivering long-term value for customers, partners and communities. Learn more about our New Zealand business in this video.
3. Smarter, Leaner, Faster
We are building a high-performance organisation with an ROI mindset. That means sharper prioritisation, disciplined investment, streamlined operations and a relentless focus on outcomes that matter.
Find out more about our strategy from Entain Australia and New Zealand CEO Andrew Vouris below.