One-Year Anniversary of TAB

1 June 2024 marks one year since we began our strategic partnering arrangement with TAB NZ. It’s hard to believe we are already a year down the track, but it's a wonderful opportunity to take a moment and reflect on what has been a truly incredible 12 months.

It’s been a time of rapid change for Entain Australia and New Zealand, as we have worked hard to integrate. We are very proud of what we have achieved in such a short space of time. 

A huge amount of work has gone on across the business to integrate our people, systems and processes. This was perhaps best illustrated by the recent TAB platform migration, which had every part of the business playing a role in achieving this significant milestone, resulting in an enhanced experience for our TAB customers. Earlier this year, we also brought our SENZ colleagues into the fold and I’m delighted with how that has progressed.

Some of the other key wins include increased distributions to racing and sports in New Zealand, stakes increases and new partnerships. In July, Entain secured the Waikato Stud son of Savabeel, I Wish I Win, to race in the Trackside Media slot in the world’s richest race on turf, The Everest, in October last year.

More recently, we had the Trackside and TAB brand relaunches, providing a fresh new look and feel for our customers in New Zealand, and we had our own trans-Tasman battle in The Quokka, with Super Smink running in the Ladbrokes Racing Club slot and Waitak representing Trackside Media.

That is only a small snapshot of what has been an exciting, challenging and rewarding 12 months and there’s plenty to look forward to in the year ahead. 

The 25-year partnership is still in its infancy, and we have big plans to come, including bringing revenue back from off-shore operators and into the NZ ecosystem, providing the best and most exciting betting products for Kiwis, driving increased distributions to racing and sports, and continuing to expand and improve Trackside Media. This first year was a great start, but we have only just begun.

Dean Shannon

CEO Entain Australia and New Zealand